- Artist : Mr. Chau-yih Yu
Between January 20 2011 and March 3 2011 Chunghwa Telecom offered a startling promotional rate on its fibre-to-the-home (FTTx) high-speed internet service which enabled customers to subscribe to a plan which provided download speeds of 50 megabytes per second (Mpbs) and upload speeds of 3 Mpbs at a reduced rate. Chunghwa reduced the rate of NT$1,700 per month (including an electric circuit fee of NT$850 and a monthly of fee NT$850) to NT$1,199 per month. This made Chunghwa’s 50Mpbs/3Mpbs service cheaper than its 20Mpbs/2Mpbs service, which cost NT$1,320 per month. Under the promotional clause, subscribers had to sign a non-termination contract which would apply for one year, after which the rate would revert to its original level. However, the promotional rate was not approved by the National Communications Commission (NCC) before Chunghwa launched it.
On April 18 2011 the NCC indicated that it would penalise Chunghwa within two weeks if the alleged promotional price was found to be accurate following an investigation. Chunghwa clarified that the plan had been introduced on a trial basis only (ie, it was not
a formal promotional plan) for a few high-volume Internet users, in order to collect statistics relating to the burden on the backbone network. On May 3 2011 the NCC approved Chunghwa’s promotional plans, including the wholesale and retail prices.
Under the new promotional plans, Chunghwa lowered its retail prices for both its 50Mbps/3Mbps and 20Mbps/2Mbps FTTx broadband services.
Plan | Listed price | Promotional price | Discount |
50Mpbs/3Mpbs | NT$1,700 | NT$1,199 | 29.5% |
20Mpbs/2Mpbs | NT$1,320 | NT$1,039 | 21.3% |
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